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About Us

Pure9 is India’s premier ethnic designer wear labeith an international presence. it aspires to make a fashion statement for the women of today, uplift the brand’s tone by using a sustainable fabric, which is not only durable & suitable for every season, but also hypoallergenic, & versatile.

Pure9 has been instrumental in bringing about change with new-age ethnic wear.

Pure9 is acclaimed for it’s ingenuity in urban, slick, stylish, sophisticated designs & vivid colour codes. with designing in our DNA, the brand has grown from strength to strength & has developed a special niche for concept based designs. now we have our own in-house design studio which is upgraded with take on print innovations & use of varied colour palettes .

Pure 9 strives to provide the best quality readymade garment for women which not only has a universal appeal, but is also within budget. 

Pure9 Is Constantly Evolving With It’s Commitment Towards Customer Satisfaction & Interaction.


Mr. Vinod Banthia choreographed his vision in 1975. He explored his journey from rags to riches, regaining a new cadence closer to his expressive call towards fulfilling the requirements & desires of the customer. he incorporated Shree Laxmi Group .which was joined later by their three sons Sriyams, Jinendra & Ajit, reaching new heights as an epitome of Indian ethnic wear.

with their passion for fabrics & growing success in this field Mr. Jinendra Banthia decided to take this a step forward & started the clothing line Pure9 in 2017, a brand known for its new age, nature based fabric & the vision to encourage its users to reflect on the impact of their fashion choices highlighting its sustainable manufacturing process & its easyto-drape, fluid fabric.

Pure9 is equipped with a very impressive manufacturing unit laced with a-state-of-the-art facility required for the development of ongoing fashion trends with a sizeable production capacity of 2000 pieces per day. . Over the years it gradually began to add more products to its repertoire.

Ms. Neha Banthia a certified fashion designer from NIFT, wife of Mr. jinendra Banthia joined the business & enhanced Pure9's production by maximising on her resources & skills.Her assertive approach & designing is inspirational to the team members. With in-house tailoring, Pure9 caters to women’s clothing line for all seasons, ages & size pan India & worldwide.

Pure 9's Philosophy Is To Embellish e Essence Of Women rough Timeless & Classic Attires

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